Guangdong Bailong Food Launches Brand-New Sanrio Licensed Sugar-Free Plum Hard Candy, Expands Fun Candy Portfolio Covering Gummy, Liquid, Lollipop & Toy Candy Lines

As the flagship new launch within Bailong Food’s comprehensive fun candy lineup, this Sanrio sugar-free plum hard candy perfectly complements the brand’s mature product matrix that spans liquid candy, chewy gummy candy, classic lollipops, playful toy candy and assorted hard candy varieties. Built on the brand’s decades of confectionery R&D experience, the new hard candy item addresses rising market demand for low-sugar, healthy snacks while retaining the fun, collectible IP charm that makes Bailong’s toy candy and novelty candy ranges popular among children and young consumers.

Crafted with premium natural plum raw materials and a refined sugar-free formula, this new hard candy delivers an authentic rich plum flavor with balanced sweet and sour notes, offering a refreshing taste that never feels cloying. All production procedures comply with rigorous food hygiene and global safety standards, creating a healthy low-sugar treat suitable for health-conscious consumers of every age group. Consistent batch quality, extended shelf life and competitive pricing strengthen its market edge, standing out amid Bailong’s extensive catalog of liquid candy, gummy candy, lollipops and toy candy offerings.

The new hard candy adopts a dreamy pink packaging theme printed with iconic Sanrio cartoon characters including Cinnamoroll, My Melody and Kuromi, a huge draw for Sanrio IP collectors. Bailong Food supplies two practical packaging formats for retail channels: portable standalone pouches and neat counter display boxes ideal for supermarket and convenience store shelves. Every single plum hard candy is sealed in an individual mini wrapper with reliable dust-proof and moisture-proof functions, locking in fresh flavor, maintaining hygiene and allowing consumers to easily carry the candy for daily use — a thoughtful design matching the portable positioning of the brand’s liquid candy, mini gummy candy and pocket-sized lollipops.

This cute, healthy Sanrio hard candy fits countless daily usage scenarios: daily breath freshening, office leisure snack breaks, post-meal palate cleansing, travel carry-on snacks and household stock-ups. For retail clients, it performs excellently in supermarket shelf displays, convenience store counter assortments, holiday gift bundle matching and event scene decorations. Together with Bailong Food’s full range of fun candy products such as liquid candy, fruit gummy candy, cartoon lollipops and collectible toy candy, this new Sanrio hard candy New Product Series creates a one-stop confectionery supply solution for global distributors, convenience stores and gift retailers, winning favor from Sanrio fans, parents and snack lovers of all ages.

A senior product manager from Guangdong Bailong Food Technology Co., Ltd. shared insights on the new launch: “Our brand has long specialized in diversified fun candy development, covering liquid candy, soft gummy candy, classic hard candy, creative lollipops and interactive toy candy. The launch of this Sanrio licensed sugar-free plum hard candy New Product Series marks our strategic layout in the healthy low-sugar snack track, combining beloved Sanrio IP appeal with our mature candy production technology. We aim to provide our worldwide partners richer, more differentiated fun candy selections and capture growing demand for both novelty kids’ candy and healthy adult snacks.”

The Sanrio themed sugar-free plum hard candy New Product Series is now open for global wholesale orders. Guangdong Bailong Food Technology Co., Ltd. welcomes distributors, supermarket buyers and gift merchants worldwide to inquire about the complete product range including liquid candy, gummy candy, hard candy, lollipops and toy candy.